Marketing (BS) (Bachelors)
Southern New Hampshire University
Online Only
If you're looking to help build the next big brand, consider a career centered around creativity and problem solving with the online Bachelor of Science (BS) in Marketing degree from SNHU. Our online marketing program can help you build your knowledge in brand awareness, communications, consumer behavior, market research, and international marketing. By earning your online bachelor's in marketing, you'll be prepared for a variety of careers in a field that's always growing and evolving.
You can also focus your degree on two concentration options. In our social media concentration, you'll use new media to introduce brands to new customers and build loyalty and revenue. In our digital marketing concentration, you'll hone your expertise in mobile marketing, digital advertising, and digital analytics such as SEO and SEM. You can also structure your online marketing degree to fit your interests by taking advantage of the program's impressive 18 free electives. At SNHU, you can customize your degree by exploring marketing topics like sales management, international retailing, direct marketing, brand communications, advertising copy, design, and media planning. Or, if it suits you, choose to explore courses from another field. By taking electives and diversifying your learning experience, you'll walk away from SNHU with a well-rounded online marketing degree.
Learn how to:
- Use data to determine the position of a product in the market
- Recommend both internal and external marketing strategies
- Develop marketing plans that align with company missions, objectives, and goals
- Write and communicate effectively for companies and consumers alike
- Apply legal and ethical principles to marketing goals
- Collaborate across environments to ensure the creation, capture, and delivery of value
As an added bonus, students in this program will also have the opportunity, if they so choose, to gain their HubSpot Social Media Certification, which could up your hiring potential by giving you the tools you need to shape conversations around businesses and build brand loyalty. Additionally, other courses in this degree program have alignments with industry-relevant certifications that can enhance your learning experience. Accelerated BS-to-MS Pathway Option: Earn your MS in Marketing faster.
This accelerated degree program lets you:
- Save money: Take up to two graduate-level courses (6 credits) during your bachelor's program at the online undergraduate tuition rate.
- Save time: Apply your graduate credits to your online master's degree to complete your program in as fast as one year. If you're interested in earning both degrees at an accelerated rate, consider having a discussion with an academic advisor. You must also meet the following academic requirements:
- Hold a GPA of 3.00 or greater
- Have a minimum of 90 credits
- Complete all major requirements/coursework, including a capstone
- Meet the waiver requirements for the associated graduate courses
In the online bachelor's in a marketing degree program, you can tailor your coursework to fit your interests. Broad elective offerings include courses in advertising, branding, communication, campaign development, retailing, and sales. The courses in this degree program are experiential and hands-on, giving you a first-hand look at real-world marketing challenges.
Linda D'Alessandro '13MBA brings over 15 years of real-world experience into her classroom at SNHU, where she currently works as a marketing instructor. "For my lessons, I draw both from my current and past experience, especially in the Social Media Marketing Campaigns class, which is a very hands-on course where students run a four-week social media marketing campaign from start to finish. It's a real project," she said. "In this course, the students learn how to use tools like content management, optimization, scheduling, and performance measurement tools that I use daily as well."
Max Bailey '17 '20MBA was already working in the marketing field when he started at SNHU and he was happy to find out he wasn't the only one doing so in his program. "By the time I transferred to SNHU, I had already discovered this passion and was working in the field," he said. "And, I wasn't alone in this way. A lot of my classmates were also working professionals with a clear vision for their future, so I felt motivated and right at home."
Jolene Stetz '21 chose to double up and add both the social media marketing and digital marketing concentrations to her program. "When I started at my place of work that I'm at now, I really enjoyed working with digital media," she said. "My coursework is relevant in my field, especially working in digital asset management." She's applied her skills to her job, as well. "So at one point, we actually just restructured one of the departments," Stetz said. "And I was able to use some of my coursework, knowledge, and things that I learned in school to help restructure the department to be better for the business....I feel like my coursework at SNHU is allowing me to be a better coworker and a better employee."
Part of our mission to expand access to quality higher education means removing the barriers that may stand between you and your degree. That's why you can apply at any time and get a decision within days of submitting all required materials. Acceptance decisions are made on a rolling basis throughout the year for our 6 (8-week) undergraduate terms.
$150 Graduation Fee, Course Materials ($ varies by course)