The Digital Marketing Certificate of Achievement prepares students with the knowledge, skills, and attributes necessary for obtaining work in the fields of marketing that is applicable to the public, private, and nonprofit sector. This certificate program will enable students to integrate foundational marketing concepts with practical technical skills, which ensures they gain real-world applied knowledge to be truly job-ready. It aims to develop the student’s understanding of marketing and provide a framework for students to think about concepts such as segmentation, targeting, value propositions, and metrics. Students will be assessed throughout the course through exercises on the topics. This program can be completed within one year, culminating in a Certificate of Achievement in addition to a co-branded Facebook certification.

CAREER OPPORTUNITIES

Completion of this certificate will provide students with the coursework they need to work in entry-level digital marketing positions such as digital marketing coordinator, online community manager, email marketing coordinator, content marketing coordinator, or social media assistant, marketing analyst.

PROGRAM LEARNING OUTCOMES

Upon successful completion of this program, students will be able to:

- Demonstrate job readiness by using industry-standard marketing tools such as: Facebook Ads Manager, Google Analytics, Google Ads, Google Sheets, Google Slides, and Mailchimp.

- Demonstrate job readiness by creating a comprehensive digital marketing plan using core frameworks, analyzing A/B test results and Google Analytics report data, executing an original ad for Facebook and Google Search and Display, and developing an email marketing campaign using Mailchimp.