This Certificate of Achievement in Marketing provides an opportunity for students to acquire knowledge and training for business marketing and prepares them for careers in sales, advertising, customer service, and business development. Students wanting to earn the A.A. degree in Marketing can do so by taking additional courses beyond the 18 units required for this certificate. Please seek advice from your counselor to verify the correct courses to take towards the A.A degree.

Student Learning Outcomes

Upon completion of this program, the student will be able to:

🗸 P-SLO 1: Skills/Knowledge: Demonstrate skill and comprehension in the field of marketing as indicated by course outcomes

 • Incorporate principles of product development, pricing, distribution strategies, promotion strategies and market research.

🗸 P-SLO 2: Critical Thinking Skills: Demonstrate the ability to think critically and analyze problems

 • Apply the marketing mix to create and analyze various marketing strategies

 • Integrate the functions of the marketing mix to develop a marketing plan for a business

🗸 P-SLO 3: Communication: Express ideas and facts clearly and completely
Communicate effectively verbally and in writing in various business settings

Career Information

Account Executive, Salesperson, Customer Service Representative, Marketing Assistant.